About Our Studio

An architectural team working on a design
An architectural team working on a design

© 2026 • Insitu

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Who We Are

Insitu Design Studio, is an architecture, interior and space design practice thriving on the age-old idea of crafting in place. Traditional craftsmen are principal carriers of the body of skills and knowledge required to use traditional materials and technologies. In a context of today, where individual scopes are so well defined in building cultures, the craftsmen are often looked at as an execution team, completely independent of design.

Through our practice we are constantly trying to reconfigure the role of the architect and the craftsmen in every project

Our Philosophy

We believe good design doesn’t announce itself. Every decision, material, proportion, light is made with the understanding that a space should feel right before it’s ever noticed. That’s the standard we hold ourselves to.

Our Mission

We design spaces that feel genuinely lived in — shaped by the people who will inhabit them, the materials that make them honest, and the details that make them last. Every project begins with listening, and everything that follows is guided by that conversation.

Our Vision

Our work is shaped by real curiosity - the kind that comes from material, mood and memory. We’re drawn to regional craft, local tradition, and the stories that give a culture its texture, and we let those things inform the way we design. Every project is a conversation, built from experience and genuine collaboration, with the goal of creating something that feels like it truly belongs.

Our Process

Step 01

Discover

Every great space begins with understanding. Understanding your lifestyle, aspirations, and space.

Step 02

Design

Shaping a vision tailored to your life. Transforming ideas into a clear design vision.

Step 02

Design

Shaping a vision tailored to your life. Transforming ideas into a clear design vision.

Step 02

Design

Shaping a vision tailored to your life. Transforming ideas into a clear design vision.

Step 03

Detail

Translating ideas into actionable plans. Planning every element before execution begins.

Step 03

Detail

Translating ideas into actionable plans. Planning every element before execution begins.

Step 03

Detail

Translating ideas into actionable plans. Planning every element before execution begins.

Step 04

Build & Curate

Executing with care, precision and expertise. Bringing the design to life with the details that make it feel complete.

A minimal architectural interior

Our Team

The People Behind the Studio.

About the Founder

Leading Insitu Design Studio, Sahiba Madan's work is guided by a simple belief-that meaningful architecture emerges through thoughtful design, craftsmanship, and collaboration. A graduate of Kamla Raheja Vidyanidhi Institute for Architecture, she established the studio after working with leading architectural practices in Mumbai. Today, her work spans architecture and interiors, creating spaces that honour tradition while embracing contemporary living. Sahiba has been recognised in Architectural Digest India's AD100 list for three consecutive years (2022–2024), reflecting the studio's commitment to timeless, context-driven design.

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Saloni Jain

Head of Projects

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Ayushi Mundhada

Team Lead

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Naitri Parmar

Architect

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Brevin Almeida

Interior Designer

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Dhwanee Shah

Team Lead

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Disha Gada

Junior Interior Designer

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Priyanka Koltharkar

Team Lead

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Shreya Raghunathan

Senior Interior Designer

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Shruti Sasidharan

Admin

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Teena Gala

Junior Interior Designer

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Tejal Ubhare

Junior Interior Designer

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Tvisha Ranpuria

Senior Architect

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Shivastha Darvekar

Junior Architect

Over the years, we have been recognized for our work.

Award Name

Year

  • 40 Under 40

    2026

  • AD100

    2024

  • AD100

    2023

  • Grohe Bath and Design Award

    2023

  • AD100

    2022

Our Clients Testimonials

Hear directly from clients we’ve worked with.

This apartment was bought by my grandfather in 1983 and has been our family home ever since. Although several members spanning multiple generations have lived here at different points of time during these past 4 decades, it is now occupied by 2 thirty-something year old siblings (me and my sister) and our 80+ year old grandmother (the OG, continuously residing member of this home ever since we bought it). We think its pretty special to have two ends of the generational bell curve living together in this nostalgia-inducing apartment and the Insitu team have managed to keep these dynamics at the core of their design process for common spaces (such as a big kitchen with large platforms and lots of storage space to keep our grandma happy) and individual spaces like our bedrooms. One of our friends remarked that the 3 bedrooms give 3 entirely different vibes - stormy sky, Spanish villa and ghats of Varanasi - which is a testament to Sahibas versatility. The Insitu team also introduced us to some incredible artwork and even so many months after the home makeover has officially been complete, Sahiba continues to be our friendly sounding board for creative advice. Renovating this home has truly been one of the greatest joys of our entire lives and we cannot be more grateful to have shared this adventure with the Insitu team.

Sidhant Purohit